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Market Segmentation
Market segmentation involves dividing the broader market into smaller, more manageable segments based on shared characteristics such as demographics, psychographics, or behavior. This enables more targeted marketing and product development efforts.
For instance, Spotify segments its market based on music preferences, creating personalized experiences for different user groups.
Articles
Collection of Articles required to build the target market segmentation
Case Studies & Books
Collection of Case Studies & Books required to build the target market segmentation
Videos & Podcast
Collection of Videos and Podcasts required to build the target market segmentation
Tools, Templates & Frameworks
Collection of Tools, Templates & frameworks required to build the target market segmentation
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